This study explores how sustainability can constitute a driver of tourist demand in small areas, at the early stage of tourism development. Feasible methods and scales are proposed to analyze the perceived value of rural tourism and visitor perceived sustainability, where the low tourist demand and the touch-and-go nature of the typical visit imply measurement and modeling problems. The advantages of ordinal SEM in our empirical setting are compared to the standard model. Results indicate that a good state of conservation of the cultural heritage is the most important indicator of perceived sustainability, followed by a well-protected natural environment. We disentangle the relationship between tourism and sustainability, showing that the latter is perceived as a limitation directly, but it turns out to be a driver of destinations’ competitiveness thanks to its strong influence on the perceived value, that moderates its contribution to destination image, satisfaction and intention to recommend.

Can sustainability drive tourism development in small rural areas? Evidences from the Adriatic

Andrea Guizzardi;Annalisa Stacchini;Michele Costa
2021

Abstract

This study explores how sustainability can constitute a driver of tourist demand in small areas, at the early stage of tourism development. Feasible methods and scales are proposed to analyze the perceived value of rural tourism and visitor perceived sustainability, where the low tourist demand and the touch-and-go nature of the typical visit imply measurement and modeling problems. The advantages of ordinal SEM in our empirical setting are compared to the standard model. Results indicate that a good state of conservation of the cultural heritage is the most important indicator of perceived sustainability, followed by a well-protected natural environment. We disentangle the relationship between tourism and sustainability, showing that the latter is perceived as a limitation directly, but it turns out to be a driver of destinations’ competitiveness thanks to its strong influence on the perceived value, that moderates its contribution to destination image, satisfaction and intention to recommend.
Andrea Guizzardi, Annalisa Stacchini, Michele Costa
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11585/835068
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 1
  • ???jsp.display-item.citation.isi??? 1
social impact