This paper examines how sensory analysis can be effectively implemented for achieving competitive advantage in rural tourism. Starting from the theoretical framework of experience economy outlined by Pine & Gilmore (1998) authors will describe how firms can differentiate their offer by using sensory analysis. In the first section authors will provide a description of the rural tourism phenomenon and a literature review on rural tourism. Then descriptive examples on how implementing sensory analysis in rural tourism will be provided. The paper ends up with conclusions and recommendations for rural tourism operators.
The Risk(TM) strategic game of rural tourism: how sensory analysis can help in achieving a sustainable competitive advantage / Santini C.; Cavicchi A.; Canavari M.. - STAMPA. - (2011), pp. 161-179. [10.1007/978-3-642-11361-1_11]
The Risk(TM) strategic game of rural tourism: how sensory analysis can help in achieving a sustainable competitive advantage
CANAVARI, MAURIZIO
2011
Abstract
This paper examines how sensory analysis can be effectively implemented for achieving competitive advantage in rural tourism. Starting from the theoretical framework of experience economy outlined by Pine & Gilmore (1998) authors will describe how firms can differentiate their offer by using sensory analysis. In the first section authors will provide a description of the rural tourism phenomenon and a literature review on rural tourism. Then descriptive examples on how implementing sensory analysis in rural tourism will be provided. The paper ends up with conclusions and recommendations for rural tourism operators.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
