Food has been a traditional source of humour since the beginning of time but nowadays it would appear that the way we joke about food has changed as comedians have begun to target food fads and dietary choices in new online formats such as YouTube videos and memes. In this chapter, I explore traditional food jokes that target Italians that now occur online in multimodal formats such as memes and gifs. I also discuss how Italians themselves use humour to defend traditional dishes that they believe are corrupted by people outside Italy who manipulate and localize original recipes. Providing examples from Twitter and online newspaper fora, I will argue that Italians adopt humour to make serious points

A rich sauce of comedy: Talking and laughing about Italian food in digital spaces

Delia Chiaro
2020

Abstract

Food has been a traditional source of humour since the beginning of time but nowadays it would appear that the way we joke about food has changed as comedians have begun to target food fads and dietary choices in new online formats such as YouTube videos and memes. In this chapter, I explore traditional food jokes that target Italians that now occur online in multimodal formats such as memes and gifs. I also discuss how Italians themselves use humour to defend traditional dishes that they believe are corrupted by people outside Italy who manipulate and localize original recipes. Providing examples from Twitter and online newspaper fora, I will argue that Italians adopt humour to make serious points
2020
Talking about Food: the social and the global in eating communities
211
233
Delia Chiaro
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/768792
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