Augmenting good behaviour: Mixing digital and reality to promote sustainability in a campus community

In this paper, we present a case study inspired by sustainable initiatives carried out by the University of Bologna, such as decreasing the amount of paper used in favor of the digital form, and planting new trees in two Campus green areas to make sustainability tangible to communities. In this scenario, we envisioned the possibility to investigate how to increase awareness of sustainability issues in a specific community who is not directly involved in the decision process, with the final aim to convey sustainable behaviour. To accomplish this objective, we designed and developed an intervention mixing digital and reality experiences exploiting i) web-based technologies to create an interactive infographic, ii) mobile-based technologies to provide augmented reality (AR) features), iii) a sensors infrastructure to gather data about environmental conditions, and iv) an in-situ public installation to visualize the data collected by the sensors.