This paper aims to point out the notion of ‘sloganisation’, with special regard to the fortune and circulation of some slogans in Italian public discourse. The analysis of forms, contexts of occurrence (political propaganda, advertising, football supporting) and means of diffusion (street talk, electoral manifestos, traditional and new media) shows an increasing desemantisation of this kind of message. Slogans are routinely used and by political parties and widely quoted, regardless of their ideological content, just in order to create identification or to increase the polemical attitude of their leader.
Fortuna e circolazione discorsiva di alcuni slogan italiani / Cristiana De Santis. - In: KWARTALNIK NEOFILOLOGICZNY. - ISSN 0023-5911. - STAMPA. - LXVI:2(2019), pp. 361-370. [10.24425/kn.2019.128410]
Fortuna e circolazione discorsiva di alcuni slogan italiani
Cristiana De Santis
2019
Abstract
This paper aims to point out the notion of ‘sloganisation’, with special regard to the fortune and circulation of some slogans in Italian public discourse. The analysis of forms, contexts of occurrence (political propaganda, advertising, football supporting) and means of diffusion (street talk, electoral manifestos, traditional and new media) shows an increasing desemantisation of this kind of message. Slogans are routinely used and by political parties and widely quoted, regardless of their ideological content, just in order to create identification or to increase the polemical attitude of their leader.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.