The previous Place Management Institute Conference, held in Manchester in 2013, delved into the different interpretations and applications of business principles to places. It helped to highlight the overlapping between different business perspectives, such as place management, place marketing and place branding. Once clarified, the boundaries between and among various business philosophies as applied to places, the time has come to better illuminate the context in which this phenomenon is happening; how is the “business of places” entangled with the global trends shaping the world today? What are its relationships with issues of sustainability, quality of life and the increasing global connectivity?
Sustainability, liveability and connectivity / Florek, Magdalena; Giovanardi, Massimo. - In: JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT. - ISSN 1753-8335. - ELETTRONICO. - 8:3(2015), pp. 1-3. [10.1108/JPMD-11-2015-0051]
Sustainability, liveability and connectivity
Giovanardi, Massimo
2015
Abstract
The previous Place Management Institute Conference, held in Manchester in 2013, delved into the different interpretations and applications of business principles to places. It helped to highlight the overlapping between different business perspectives, such as place management, place marketing and place branding. Once clarified, the boundaries between and among various business philosophies as applied to places, the time has come to better illuminate the context in which this phenomenon is happening; how is the “business of places” entangled with the global trends shaping the world today? What are its relationships with issues of sustainability, quality of life and the increasing global connectivity?I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
