Italian Feature Films on National Public and Commercial Broadcasters

Taking into account the EU policies aimed to strengthen the industrial-financial condition of its audiovisual system, the Italian broadcasters‟ economy and the historical development of its relationship with the national film industry, our study will tackle the Italian free-to-air television policies in national feature films broadcasting. The study analyzes the trends of Italian feature films programming in the national free-to-air television market during the last 10 years, referring to the following issues: a) volume and origin of feature films; b) broadcaster (public and commercial); c) time slots. The results show how Italy has been experiencing a much more dramatic downturn in fiction programming in respect to the other European countries and it discloses that the increase in national TV fiction programming is accompanied by a contraction of domestic feature films slots (despite the good state of health the Italian film industry has been experiencing during the past decade) and an increase of the American ones.