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The role translation plays in the processes of linguistic standardisation and the emergence of nations has often been a subject of interest. The study of the social role currently played by translation in general has been less frequent ly discussed. This paper addresses both issues. The author sees linguistic diversity as a value that should be preserved and not as a burden that must be put up with, and he defends the need for an ecological aprroach in this context. What this means, in his opinion, is that linguistic mediation is not merely an additional cost to the commercial exchange of products and services, but rather a practical and symbolic tool that is vital to manage relationships in human communities. Translating can be a useful resource for promoting linguistic and cultural imposition, and, therefore, translation can also be useful to prevent it.