Looks at interaction among corporate social responsibility , perceived quality and corporate reputation among customers of a brand of Panetone.
The Effect of Corporate Social Responsibility and perceived quality on corporate Reputation, and Purchase Intention: Implications for Brand Management / Gatti L.; Caruana A.; Snehota I. - In: JOURNAL OF BRAND MANAGEMENT. - ISSN 1350-231X. - STAMPA. - 20:1(2012), pp. 65-76. [10.1057/bm.2012.2]
The Effect of Corporate Social Responsibility and perceived quality on corporate Reputation, and Purchase Intention: Implications for Brand Management
CARUANA, ALBERT;
2012
Abstract
Looks at interaction among corporate social responsibility , perceived quality and corporate reputation among customers of a brand of Panetone.File in questo prodotto:
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