El principio de la integración publicitaria del contrato y la letra pequeña de la publicidad

According to the principle of the advertising integration of the contract, the content of the advertising forms part of the content of the contract. This work analyzes whether when talking about the content of advertising for these purposes the part of the advertising messages that, since they are written in very small print, are unreadable by consumers, must be excluded. Especially, when the small print is used in order to limit or condition the contents of the prominent advertising messages through larger typographic characters, which is a very frequent practice in the activity promoting the contracting of goods and services in our days.