VISENTIN, MARCO
VISENTIN, MARCO
DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di IIa fascia
A field study in bookshops: how the strong power of weak anchors affects consumer behavior
2016 Visentin Marco; Orsingher Chiara
A rule finder machine based on boosting heuristics to support managers in developing loyalty programs in retail chains
2005 M. Visentin
A rule finder machine to exploit market knowledge in the grocery retail context
2005 M. Visentin
An empirical investigation of the drivers of CSR talk and walk in the fashion industry
2020 Colucci, M.; Tuan, A.; Visentin, M.
Are Physicians Just Learning or Also Forgetting about Drugs?
2007 E. Montaguti; M. Visentin
Aumentare l’effetto della paura: stimolo pubblicitario e livello di astrazione del comportamento
2014 Masina, B.; Visentin, M.
Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses
2021 Visentin Marco; Tuan Annamaria
Brand measurement scales and underlying cognitive dimensions
2013 M. Visentin; M. Colucci; G.L. Marzocchi
Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations
2023 TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO
Capitolo 2: Fedeltà del consumatore
2009 M. Visentin
Cheap vs. Substantive CSR Talk among Global Retailers: An Abstract
2019 Ralitza Nikolaeva; Marco Visentin
Construal-Level Based Biases in Common Marketing Research Techniques: Conjoint Analysis and Perceptual Mapping
2013 Pizzi G.; Marzocchi G.L.; Visentin M.
Continuity and Variety: The Allocation of Symbolic Rewards in Elite Italian Winemaking
2019 Colucci, M.; Visentin, M.
Customer Relationship Management
2012 Visentin M.
Dal vino sfuso ai grandi vini italiani: la diffusione dell’innovazione per ridefinire la struttura del settore
2007 M. Visentin
Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships
2012 M.Visentin; D.Scarpi
Distanza temporale, livelli di rappresentazione e distorsioni metodologiche nella ricerca di marketing
2013 Gian Luca Marzocchi; Gabriele Pizzi; Marco Visentin
Educational briefings in touristic facilities promote tourist sustainable behavior and customer loyalty
2021 Meschini M., Machado Toffolo M., Caroselli E., Franzellitti S., Marchini C.*, Prada F., Boattini A., Brambilla V., Martinez G., Prati F., Simoncini G., Visentin M., Airi V., Branchini S., Goffredo S
Environmental education and tourism: promoting tourist awareness through informal activities
2021 Machado Toffolo M., Goffredo S., Meschini M., Caroselli E., Franzellitti S., Prati F., Simoncini G., Visentin M., Airi V., Branchini S., Prada F., Boattini A., Brambilla V., Martinez G., Marchini C.
Fake news or true lies? Reflections about problematic contents in marketing
2020 Giandomenico Di Domenico; Marco Visentin