Sfoglia per Autore
The relationship between adult playfulness and viewers’ response to advert execution: An initial exploration
2004 Caruana A.; Vella J.
Corporate reputation, Customer satisfaction, and customer loyalty: What is the relationship?
2004 Caruana A.; Ramaseshan B.; Krentler K.
The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony.
2004 A. Caruana
Industrial marketing and the internet: Framework for assessing communication strategies
2004 A. Krepapa; P. Berthon; LF. Pitt; A. Caruana
To dub or not to dub: Language adaptation of global TV advertisements for a bilingual community
2005 Caruana A.; Abdilla M.
The state of theory in three premier advertising journals: A research note.
2005 LF. Pitt; P. Berthon; A. Caruana; J-P. Berthon
The effect of anomia on ethnocentric tendencies: A study among small businesses in two island microstate.
2005 A. Caruana
Corporate reputation: An attitudinal conceptualization
2005 Caruana A.; Cohen C.; Krentler K.
How I regard the art of reviewing.
2005 A. Caruana; J. Ford;
The formation of a" high price-high quality" inferential belief: A study among young buyers of mobile phones and note books
2005 HY. Tsao; LF. Pitt; A. Caruana;
The effect of perceived value and overall satisfaction on loyalty: A study among dental patients
2005 A. Caruana; N. Fenech;
The Schlinger Viewer Response Profile: A Reassessment using a large sample
2005 A. Strasheim; L F. Pitt; A. Caruana; D. Nel
The formation of a ‘High Quality - High Price’ inferential belief: A study among young buyers of mobile phones and notebooks
2005 Hsiu-Yuan T; Pitt L; Caruana A.
IMC: Time to move ahead.
2006 Caruana A.; Belch M.; Krentler K.
Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
2006 Pitt L.; van der Merwe R.; Berthon P.; Salehi-Sangeri E.; Caruana A.
Corporate reputation and shareholders intentions: An attitudinal perspective
2006 Caruana A.; Cohen C.; Krentler K.
The psychometric properties of eTail quality: An international investigation across product categories.
2006 Caruana A.; Ewing M.
The impact of market orientation on business performance and website adoption: A study among Iranian SMEs
2007 Darabi Y.; Caruana A.; Zegordi S. H.
The impact of market orientation on business performance and website adoption: A study among Iranian SMEs
2007 Darabi Y.; Caruana A.; Zegordi S. H.;
Psychometric properties of the brand personality scale: Evidence from a business school
2007 Caruana A.; Pitt L.; Berthon P.; Berthon J-P.
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